August marks Hair Loss Awareness Month—a time to shine a light on the millions of people across the UK and beyond who experience hair loss, whether due to medical conditions such as alopecia, cancer treatments like chemotherapy, or hormonal and genetic factors.
At Joseph’s Wigs, we believe hair loss should never mean the loss of confidence, identity, or joy. That’s why this month, we’re not just raising awareness—we’re opening the conversation.
Why Hair Loss Awareness Month Matters
Hair loss can feel isolating and emotional. For many of our customers, it comes during a time of stress, illness, or change.
National Hair Loss Awareness Month is an opportunity for education, empathy, and empowerment. It’s about helping friends, family, and the public understand the emotional and practical impact of hair loss—and showing those affected that they are not alone.
What Hair Loss Awareness Month Means to Us
Hair Loss Awareness Month holds a deeply personal meaning for Stuart and Claire, the husband-and-wife team behind Joseph’s Wigs. The story of Joseph’s Wigs dates back to the 1960s, when Barbara Wells, Claire’s aunt, founded the company after completing her apprenticeship in London’s West End. Claire, who started as a Saturday girl over 17 years ago, later became the Head Consultant and, after her mother-in-law was diagnosed with breast cancer, took the courageous step of fully taking over the business.
It was during this challenging time that Claire and Stuart saw firsthand the emotional and practical challenges of losing hair and the limited options available. This experience strengthened their commitment to providing the best possible care, offering expert advice, and ensuring that people facing hair loss have access to the right support, style, and products. Today, as a husband-and-wife duo, they continue to lead Joseph’s Wigs with a passion rooted in compassion and a desire to make a real difference.
Stories That Inspire
We’ve had the privilege of helping thousands of people find not just a wig, but a little piece of themselves.
People like Claire, who was once scared and embarrassed of her alopecia, but has now come to embrace it and says she feels more free, having had nothing but love and support. Or Lesley, a single Mum who lost her hair due to stress, who says that since finding wigs, she’s never been happier. Her wig has given her the confidence to go out in public without worrying and simply enjoy life.
Read more inspiring stories from our community. If you’d like to share yours and help inspire others, we’d love to hear from you.
How We Can Help
As specialists in high-quality human hair and synthetic wigs, Joseph’s Wigs is here with expert advice, personal fittings, and a supportive ear—online and in-store. Whether you're looking for a natural look, a bold new style, or some guidance, we’re here for you every step of the way.
Let’s Raise Awareness Together
This month, we encourage you to talk about hair loss—whether that means checking in on a friend, sharing resources, or posting your own journey. You never know who needs to hear that they’re not alone.
Together, we can break down stigma, raise awareness, and create a kinder world for everyone experiencing hair loss.
